Diving into Reddit Video Ads: Understanding Creative Specifications


Reddit is a large online community where people discuss practically everything. These discussions are led by its users, known as Redditors, who appreciate genuine and transparent conversations above all else. Because of this unique culture, it’s become a golden opportunity for businesses to showcase their ads to niche groups of interested users.

Video advertising on Reddit is gaining traction. Short, engaging videos can swiftly convey a brand’s message, capturing viewers’ attention in a flash. However, for these videos to truly resonate, they must align with Reddit’s distinct style and the preferences of its users.

Businesses targeting this market should be well-versed in Reddit video ad specs. When these are adhered to, there’s a higher chance their ads will strike a chord with Redditors, leading to better engagement and results.

What is Reddit Video Marketing?

Reddit video marketing is a way to reach business goals by using videos on Reddit. Brands share promotional or educational videos on subreddits that are important to their audience. Engagement is essential, so marketers respond to comments, answer questions, and host “Ask Me Anything” (AMA) discussions. 

You can pay for video ads, but they have to be authentic. Redditors prefer real value over blatant self-promotion, so it’s essential to tailor your method to succeed.

Reddit’s main video ad format is the “Promoted Post.” Even if you choose the “Takeover” option, where brands temporarily feature prominently in a community, the technical details remain the same. So, to advertise with videos on Reddit, you just need to know the Promoted Posts’ requirements.

The “Promoted Video Post” on Reddit is a unique advertising method. As people scroll through their feeds, these video ads instantly start playing, drawing their attention. Advertisers can add a call-to-action (CTA) that encourages viewers to do something more, like visit a website, sign up for something, or look into a product. This makes the content more actionable. 

  • Aspect ratio: 1:1, 4:5, 4:3, or 16:9 
  • Max file size: 1GB
  • Video length: 5 to 30 seconds recommended, but can be up to 15 minutes long
  • Frame rate: Up to 30fps
  • File formats: .mp4 or .mov
  • Supporting copy: The post’s headline is limited to 300 characters

Best Practices for Creating Reddit Video Ads

Want better results on Reddit? Follow these seven tips to boost your ad campaigns on the platform.

  • Get to Know Reddit Inside Out

Before diving into Reddit ads, spend some time being part of the community. Notice which posts get upvotes and positive vibes? That’s your cue. Redditors value genuine, heartfelt content that adds something to their day. 

So, when crafting your ads, consider it like a conversation with a friend. Offer them something cool or helpful without going for the hard sell. By doing this, you’re not just collecting contact info, but you’re also building genuine connections with potential customers.

  • Learn & Fine-Tune

When you first dip your toes into Reddit advertising, think of it like getting to know a new dance partner. Don’t stress about nailing every move from the get-go. Instead, focus on gathering insights on how your ads perform. As you go along, compare one strategy to another, refining as you go. 

Also, always be open for change, experiment with different headlines, ad copy, visuals, and who you’re targeting. You’ll find the sweet spots that boost your ROI by doing so. Remember, it’s all about that dance of trial and error and enjoying the learning journey.

  • Target Your Brand’s Niche on Reddit

Promoting your brand on Reddit isn’t just about general advertising; it’s about zeroing in on a niche audience that resonates with your product or service. Identify a topic that goes well with your brand and sparks lively discussions among its enthusiasts. 

Tapping into these niche communities can skyrocket your chances of engaging with users genuinely interested in what you offer. Remember, a tailored approach on Reddit can transform casual browsers into loyal customers.

  • Engage Actively & Thoughtfully

Here’s the thing about Reddit: The community loves interaction, especially from brands. When they comment on your ad, whether a compliment or a concern, it’s your golden ticket to engage! 

Remember to keep your hat of authenticity on while replying. No one likes those robotic, one-size-fits-all answers. Instead, take a moment to understand and craft a heartfelt response. This shows you care and paints your brand in a favorable light. Keep it honest, relatable, and respectful.

  • Keep it Genuine, Not Salesy

Reddit isn’t the place for strong sell tactics. The community values authenticity over a sales pitch any day. So, instead of going in with the “Buy Now!” attitude, consider sharing something of value or sparking a genuine conversation. 

It’s more about blending into the conversation and less about standing out with flashy offers. Think of it like chatting with a friend – you wouldn’t start selling them a product right away, would you? Foster trust and curiosity first; sales will follow naturally.

  • Respect the Subreddit’s Space

Just like every club has its rules, each subreddit comes with its guidelines. Understand these rules before pushing out your ads. It’s not just about avoiding a misstep but understanding the room you’re walking into. By tailoring your campaign to each subreddit’s specifics, you show respect and smartly optimize your strategy. 

  • Handle Criticism the Right Way

Reddit is a melting pot of opinions, and no matter how much effort you pour into blending with its vibe, a dash of criticism will inevitably still come your way. Before diving in, brace yourself for both cheers and jeers. While it’s tempting to react, remember not all comments deserve your energy. 

Malicious or baseless remarks? It is best to let them slide or respond with grace. However, keep an eye out for those golden nuggets of constructive feedback. They’re not just criticism; they’re roadmaps to better ads. When you spot them, acknowledge them with genuine appreciation and tell them you’re listening. It’s about building bridges, not walls.


Reddit’s video marketing can initially seem challenging to understand, but the trip is worth the effort. If you know the rules and specs, you can be sure that your content will be accepted by Reddit and appeal to its vast user base. Authenticity is the most important thing. Redditors value genuine interactions and can spot a fake pitch from a mile away.

You can make important connections when your brand fits into the right niche and your videos meet Reddit’s requirements. Remember that it’s not just about being seen but also about making content that people will remember and value. 

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